Tuesday, 9 September 2014

Forms and Conventions of a Music Video

Forms and Conventions of a Music Video

In order for me to film a music video, I need to be familiar with what makes a good music video. Here is a list of what I came up with about what I think makes a good music video...

  • Artist
  • Lip- syncing
  • Narrative
  • Parallel editing
  • Setting
  • Song in background
  • Lots of different shots
  • Editing in time to the music beat
Conventions of a house/pop music video

House music is a style of electronic dance music that originated in Chicago in the 1980's. House is uptempo music for dancing, although by modern dance standards it is mid tempo and the tempo for house music tended to be slower in the earlier years of house.
A house music video sometimes has a group of people doing dance moves in a circle and people watching them showcase their talent because the theme of sings are usually about dance of the beat. Similarly, other codes and conventions of a house music video is there will be a shot of lots of people dancing in a club, and the DJ performing. Also the DJ is often not in the video, they are replaced by actors or the singer is the only one who is featured in the video.

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