Music Video Analysis & Music Artist Analysis

Target Audience

Target Audience

Analysis of Embrace this Day song

Analysis of Embrace this Day song

The duration of the original song is around 5 minutes long, and this is too long for my coursework production. I decided to end the song at 2:14 so that I wouldn't have to repeat the shots. Below are the lyrics according to the duration of the song, this will make it easier when singing to know when each lyrics come in.

Minutes / Seconds	What happens in the song?
0.00 – 0.15	Introduction, just the beat, no tune
0.15 – 0.30	Beat and tune, no singing
0.30 – 0.46	Singing ‘All the length is running through my mind, daylight slipping away-ay-ay, we are ready to release the time, embrace this beautiful day yeah’
0.46 – 0.52	Singing ‘embrace this beautiful day yeah, embrace this beautiful day’
0.52 – 0.57	Beat and tune, no singing
0.57 – 1.32	Singing ‘embrace this beautiful day, day , day, day, All the length is running through my mind, daylight slipping away - yeah, we are ready to release the t-t-time, embrace this beautiful day yeah, I never thought I could feel like this, mm im with im so positive, super star-ar ease the pain, super star ease the pain’
1.32 – 2.10	Singing ‘embrace this beautiful day embrace this beautiful day yeah I never thought I could feel like this, mm im with im so positive, embrace this beautiful day yeah embrace this beautiful day yeah embrace this beautiful day yeah embrace this beautiful day
2.10 – 2.17	Singing stops, beat louder, tune quieter: song ‘pauses’
2.17 – 2.32	Ringing sound, beat is loud and slow
2.32 – 2.34	Beat returns to normal
2.34 – 3.00	Singing ‘All the length is running through my mind, daylight slipping away - yeah, we are ready to release the time, embrace this beautiful day, embrace this beautiful day yeah yeah yeah embrace this beautiful day day day day embrace this beautiful day yeah.
3.00	Song ends.

Embrace This Day Lyric Moodboard

Whilst listening to the song, I came up with numerous images that I feel relate to the song. The lyrics are about embracing the day, so I imagined having feel good images in my music video.

Embrace This Day Lyrics

Embrace this day lyrics

Due to Rosh using pre-recorded singing, he is not 100% sure as to what the lyrics are. Because of this, I had to carefully listen to the song and write down the lyrics as they are heard.

All the length is running through my mind, daylight slipping away-ay-ay, we are ready to release the town, embrace this beautiful day yeah,

embrace this beautiful day yeah,

embrace this beautiful day,

embrace this beautiful day, day , day, day,

All the length is running through my mind, daylight slipping away - yeah, we are ready to release the t-t-town, embrace this beautiful day yeah,

I never thought I could feel like this, mm im with I'm so positive, super star-ar ease the pain, super star ease the pain,

embrace this beautiful day

embrace this beautiful day yeah

I never thought I could feel like this, mm im with I'm so positive,

embrace this beautiful day yeah

embrace this beautiful day yeah

embrace this beautiful day yeah

embrace this beautiful day

All the length is running through my mind, daylight slipping away - yeah, we are ready to release the town, embrace this beautiful day,

embrace this beautiful day yeah yeah yeah

embrace this beautiful day day day day

embrace this beautiful day yeah.

RED FONT IS LYRICS THAT ARENT CLEAR ENOUGH TO UNDERSTAND.

Andrew Goodwin Theory

Andrew Goodwin Theory

Andrew Goodwin came up with numerous conventions of a music video, I used these conventions to help me plan my music video.

1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
6. There is often intertextual reference (to films, TV programmes, other music videos etc).

Auteur Research - Michel Gondry

MICHEL GONDRY

French film director, screenwriter, and producer. He is noted for his inventive visual style and manipulation of mise en scène.
Some of his most well known work is;
- One Day (2001)












- Come Into My World, Kylie Minogue (2002)

- Many Nike adverts

Music Video Timeline

Music Video Timeline

1905 - The nickelodeon was the first type of indoor exhibition space dedicated to showing projected motion pictures. Usually set up in converted storefronts, these small, simple theaters charged five cents for admission and flourished from about 1905 to 1915.

1940 - Soundies were a brand new form of entertainment conceived in early 1940, born in January 1941 and then suffered a lingering demise mid-way through 1947. They were three minute black and white films with an optical soundtrack designed to be shown on self-contained, coin-operated 16mm rear projection machines situated in bars, diners, nightclubs, roadhouses and other public places throughout the States and Canada.
The most widely distributed of these projectors was the Panoram, a complicated device using a system of mirrors and with a screen mounted on top of a stylish cabinet. They were made by the Mills Novelty Company of Chicago, market leaders in the manufacture of juke boxes and coin-operated machines, at the cost of $600 (about $12,000 today).

1950 - In the 1950s, Elvis Presleys film 'Jailhouse Rock' created a new generation of people; teenagers. We call this youth culture, as before the 1950s adults and children would dress the same, but when Elvis Presley starting to sing Rock and Roll music, teenagers could differentiate from adults, so they began to dress differently. Elvis was not the only factor creating youth culture but he was by far the greatest factor.

1960 - Scopitone films are the 1960s ancestors of today's music videos. They were distributed on color 16mm film with a magnetic soundtrack, and were made to be shown on a Scopitone film jukebox. The first Scopitones were made in France in 1960, and the Scopitone craze spread throughout Europe (particularly in West Germany and England) before crossing the Atlantic to the United States in mid-1964. By the end of the 1960s, they were gone.

1964 - Top of the Pops, also known as TOTP, was a British music chart television programme, made by the BBC and originally broadcast weekly between 1 January 1964 and 30 July 2006. It was traditionally shown every Thursday evening on BBC1, except for a short period on Fridays in late 1974, before being again moved to Fridays in 1996, and then to Sundays on BBC Two in 2005. Each weekly programme consisted of performances from some of that week's best-selling popular music artists, with a rundown of that week's singles chart. Additionally, there was a special edition of the programme on Christmas Day (and usually, until 1984, a second such edition a few days after Christmas), featuring some of the best-selling singles of the year.

1980 - MTV (originally an initialism of Music Television) is an American basic cable and satellite television channel owned by the MTV Networks Music & Logo Group, a unit of the Viacom Media Networks division of Viacom. The channel itself is head quartered in Los Angeles, CA, and is a subsidiary of Viacom Inc. Launched on August 1, 1981, the original purpose of the channel was to play music videos guided by television personalities known as "video jockeys," or VJs. In its early years, MTV's main target demographic were young adults, but today, MTV's programming is primarily targeted at adolescents and teenagers.

Forms and Conventions of a Music Video

Forms and Conventions of a Music Video

In order for me to film a music video, I need to be familiar with what makes a good music video. Here is a list of what I came up with about what I think makes a good music video...

• Artist
• Lip- syncing
• Narrative
• Parallel editing
• Setting
• Song in background
• Lots of different shots
• Editing in time to the music beat

Conventions of a house/pop music video

House music is a style of electronic dance music that originated in Chicago in the 1980's. House is uptempo music for dancing, although by modern dance standards it is mid tempo and the tempo for house music tended to be slower in the earlier years of house.
A house music video sometimes has a group of people doing dance moves in a circle and people watching them showcase their talent because the theme of sings are usually about dance of the beat. Similarly, other codes and conventions of a house music video is there will be a shot of lots of people dancing in a club, and the DJ performing. Also the DJ is often not in the video, they are replaced by actors or the singer is the only one who is featured in the video.