Tuesday, 16 September 2014

Andrew Goodwin Theory

Andrew Goodwin Theory

Andrew Goodwin came up with numerous conventions of a music video, I used these conventions to help me plan my music video.
  1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
  2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
  3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
  4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
  5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
  6. There is often intertextual reference (to films, TV programmes, other music videos etc).

Friday, 12 September 2014

Auteur Research - Michel Gondry

MICHEL GONDRY
French film director, screenwriter, and producer. He is noted for his inventive visual style and manipulation of mise en scène.
Some of his most well known work is;
- One Day (2001)













- Come Into My World, Kylie Minogue (2002)












- Many Nike adverts


Wednesday, 10 September 2014

Music Video Timeline

Music Video Timeline

1905 - The nickelodeon was the first type of indoor exhibition space dedicated to showing projected motion pictures. Usually set up in converted storefronts, these small, simple theaters charged five cents for admission and flourished from about 1905 to 1915.

1940 - Soundies were a brand new form of entertainment conceived in early 1940, born in January 1941 and then suffered a lingering demise mid-way through 1947. They were three minute black and white films with an optical soundtrack designed to be shown on self-contained, coin-operated 16mm rear projection machines situated in bars, diners, nightclubs, roadhouses and other public places throughout the States and Canada.

The most widely distributed of these projectors was the Panoram, a complicated device using a system of mirrors and with a screen mounted on top of a stylish cabinet. They were made by the Mills Novelty Company of Chicago, market leaders in the manufacture of juke boxes and coin-operated machines, at the cost of $600 (about $12,000 today).

1950 - In the 1950s, Elvis Presleys film 'Jailhouse Rock' created a new generation of people; teenagers. We call this youth culture, as before the 1950s adults and children would dress the same, but when Elvis Presley starting to sing Rock and Roll music, teenagers could differentiate from adults, so they began to dress differently. Elvis was not the only factor creating youth culture but he was by far the greatest factor.

1960 - Scopitone films are the 1960s ancestors of today's music videos. They were distributed on color 16mm film with a magnetic soundtrack, and were made to be shown on a Scopitone film jukebox. The first Scopitones were made in France in 1960, and the Scopitone craze spread throughout Europe (particularly in West Germany and England) before crossing the Atlantic to the United States in mid-1964. By the end of the 1960s, they were gone.

1964 - Top of the Pops, also known as TOTP, was a British music chart television programme, made by the BBC and originally broadcast weekly between 1 January 1964 and 30 July 2006. It was traditionally shown every Thursday evening on BBC1, except for a short period on Fridays in late 1974, before being again moved to Fridays in 1996, and then to Sundays on BBC Two in 2005. Each weekly programme consisted of performances from some of that week's best-selling popular music artists, with a rundown of that week's singles chart. Additionally, there was a special edition of the programme on Christmas Day (and usually, until 1984, a second such edition a few days after Christmas), featuring some of the best-selling singles of the year.

1980 - MTV (originally an initialism of Music Television) is an American basic cable and satellite television channel owned by the MTV Networks Music & Logo Group, a unit of the Viacom Media Networks division of Viacom. The channel itself is head quartered in Los Angeles, CA, and is a subsidiary of Viacom Inc. Launched on August 1, 1981, the original purpose of the channel was to play music videos guided by television personalities known as "video jockeys," or VJs. In its early years, MTV's main target demographic were young adults, but today, MTV's programming is primarily targeted at adolescents and teenagers.

Tuesday, 9 September 2014

Forms and Conventions of a Music Video

Forms and Conventions of a Music Video

In order for me to film a music video, I need to be familiar with what makes a good music video. Here is a list of what I came up with about what I think makes a good music video...

  • Artist
  • Lip- syncing
  • Narrative
  • Parallel editing
  • Setting
  • Song in background
  • Lots of different shots
  • Editing in time to the music beat
Conventions of a house/pop music video

House music is a style of electronic dance music that originated in Chicago in the 1980's. House is uptempo music for dancing, although by modern dance standards it is mid tempo and the tempo for house music tended to be slower in the earlier years of house.
A house music video sometimes has a group of people doing dance moves in a circle and people watching them showcase their talent because the theme of sings are usually about dance of the beat. Similarly, other codes and conventions of a house music video is there will be a shot of lots of people dancing in a club, and the DJ performing. Also the DJ is often not in the video, they are replaced by actors or the singer is the only one who is featured in the video.

Monday, 8 September 2014

Getting Permission

Getting Permission from Rosh to use his song 'Embrace this day'.

In July 2014 I had to find what song to use, so I texted my friend who makes music asking permission to use his song, I have known Rosh for many years, and I really enjoy his music, and considering he makes it all himself (and is only 18) I really admire his work as an artist. I had to download the song from SoundCloud - a music app. From this, I then analysed similar music videos to the genre of the song I chose.



(The song I will be using, found on the youtube link below)


Wednesday, 9 July 2014

Hit Me Baby One More Time Evaluation

Hit Me Baby One More Time Evaluation

In media we have done a brief task of filming the Britney Spears 'Hit Me Baby One More Time' music video, we only had to re-film the first 30 seconds, but it was still very confusing at first. We began by analysing the pop video to enable us to re-film each clip, once we had filmed each part of the video we had t

o import it to final cut express, the filming took about 40 minutes, and this was rather quick considering there are 18 shots in just a 30 second clip. On final cut express I learn how to match each part of the video footage to the audio track. This was the first time I have had to lock the track to the footage, I found it confusing and hard, but now I find it easy! This exercise will be very useful for my end project. 
Following the forms and conventions of a music video, Britney's music video has lip syncing, dancing, and it shows the artist. 
At first I found it difficult to edit the footage to make it match the audio, but once I had got the hang of it, I found it easier to do and it took me less time to edit each clip.


The two shots to the left are from my remake of the video. The significance of having Britney tapping her foot and looking at the clock is that it shows Britney is bored and has things to do. The close up of both of these things emphasises the fact that school is boring and makes the audience look at only her foot and the clock rather than elsewhere.



Other shots that are used is close ups of Britney singing, once again this attracts attention to her singing so the audience only watch her and don't look elsewhere. It also makes it easier to see what she is singing so you can understand the lyrics.


The lyrics of the song are about Britney and a boy. The lyrics are portrayed by Britney's dance moves, she comes across as angry and impatient. The term 'Hit me baby one more time' is referring to her wanting a boy to talk to her again.







Wednesday, 25 June 2014

Hit Me Baby One More Time Practise Exercise

Hit Me Baby One More Time practise music video exercise

Shots in the 30 second clip; 

0 - 6 seconds - tracking shot of britney tapping her foot on the table, not moving for the last second of the 6 seconds.
6 - 10 seconds - britney tapping pen on the table looking up, slightly low angle shot.
10 - 11 seconds - clock is shown showing 3:00pm
11 - 12 seconds - back to britney tapping her pencil, eye line changes and shows her looking at the teacher in next shot. 
12 - 13 seconds - techer is shown turning round to look at britney13 - 14 seconds - britney is shown still tapping her pencil.
14 - 15 seconds - clock shows with the bell then ringing.
15 - 17 seconds - the bell is shown ringing.
17 - 18 seconds - music starts, shot of the floor with the students standing up.
18 - 19 seconds - britney is shown smiling straight on, not looking directly at the camera.
19 - 20 seconds - britney and classmates leaving the classroom, slightly low angle shot.
20 - 21 seconds - high angle shot showing everyone running out of classrooms, long shot.
21 - 22 seconds - long shot of britney standing in corridor.
22 - 23 seconds - britney beings to dance in corridor, medium close up of her with 2 backing dancers. 
23 - 24 seconds - side profile of britney turning to camera against the lockers, only bottom half shows britney, top half is lockers. 
24 - 25 seconds - close up of britney singing, looking at camera then looks down.
25 - 27 seconds - boys walking out of a door dancing, slight low angle shot, medium shot.
27 - 28 seconds - close up of britney.
28 - 30 seconds - pans out to a mid shot of britney beginning to dance.

Lyrics for the 40 second clip;

Oh baby, baby
Oh baby, baby
Oh baby, baby
How was I supposed to know
That something wasn't right here